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Google's Complex Execution of Simple Two-Sided Business Model Strategies
Members can access the full article here. Non-Members, please see here to subscribe. Google uses 3 classic Two-Sided Business Models in combination to great success: 1. Facilitating Transactions 2. Bar Takings 3. Maximising Access Our analysis shows how Google makes this work in practice. Members can access the full article here. Non-Members, please see here to subscribe. |