Full Article: Mobile Advertising and Marketing: Text-based Local Search Use Case
publication date: Dec 1, 2009
This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (Executive Briefing, December 2009)
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Subscription Benefits
- A minimum of 15 x 30+ page Executive Briefings issued throughout the year to keep you fully briefed on the very latest in thinking and industry practice
- Each briefing gives in-depth coverage on a core Telco 2.0 issue
- Private access to 40 x 3-5 page Analyst's Note briefings on key topics
- Access to Telco 2.0™ analyst support so that you can validate assumptions / discuss key thoughts and options
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