The 2012 behavioural and usage study digs deep into consumer trends and attitudes, providing insight and analysis on their wider industry impact with mobile content and commerce broken down into three distinct activities:
The 60 page global report delivers insight that can help both mobile specialists and those who are new to mobile to develop targeted mobile strategies and fully exploit the rich opportunities that mobile provides.
The comprehensive global analytics report is available for purchase along with 10 individual country insight reports.
Buy the full report on the MEF site using the discount code MEF006 on the MEF site here.
There's also an MEF webinar on Wednesday 28th November 2012 (11AM GMT / 12PM CET / 1PM South Africa / 2PM Qatar / 4.30PM India / 7PM Singapore - register here) and we'll be looking at M-Commerce in our upcoming brainstorms in Dubai (3-5 December 2012), Silicon Valley (19-20 March, 2013), and London (5-6 June, 2013).
To read the Executive Summary:
MEF is the global community for mobile content and commerce, the leading global trade association for companies wishing to engage consumers and monetize their goods, services and digital products via the mobile connected device.
