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M-Commerce 2.0: Privacy - From Threat to Opportunity (Telefonica Presentation)

M-Commerce 2.0: Privacy - From Threat to Opportunity  Presentation by Dr. V. Richard Benjamins, Telefonica, at the EMEA Executive Brainstorm in November 2011. Describes how you can turn customer information into a true competitive advantage. 

M-Commerce 2.0: Privacy - From Threat to Opportunity

Links here for more on New Digital Economics brainstorms and Personal Data and Privacy, Money and Payments, and Advertising and Marketing, or call +44 (0) 207 247 5003.

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Extracted example slide:

>M-Commerce 2.0: Privacy - From Threat to Opportunity