Google: Strategic 'Co-opetition' with Telcos on Consumer Data

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Summary: The 'Personal Information Economy' will see a higher intensity of strategic co-opetition between Google and telcos according to Google's Eric Sachs.


We interviewed Eric following his presentation at the Consumer Data 2.0 workstream at the 10th Telco 2.0 Americas Brainstorm in Los Angeles, October 2010. NB. For a full report of the top-line brainstorm findings, please see $Multi-Billion Telco 2.0 Growth Opportunities in North America: Can Telcos Act in Time?

In the interview, Eric outlines his views on how Google, telcos, and others will act together in the emerging Personal Data ecosystem, competing in some areas and co-operating in others.

There are further videos of ATT's Von Wright on being a 'Personal Information Agent', and Microsoft's Marc Davis on Why Telcos Must Act Now - or Lose The Opportunity to play a role in this emerging sector.

There's more on this topic in the 'User Data & Privacy' content stream, including Customer Data 2.0: Telcos Must Vie for a slice of the $Multi-Billion ‘PIE’ and Can Telcos Unlock the Value of their Consumer Data?.