Telco 2.0 Business Model Map: Links and Q&As
Our Business Model Map outlines areas of potential value and strategic investment for Telcos. Links and questions and answers from the February 2007 Telco 2.0 event are reproduced here to help clarify the map and its implications.
You can read the background to our Telco 2.0 Business Model Map in the following four-part article series: Introduction, The axes of the map, The business models, and The consequences.
In a nutshell:
- Network operators are delivery/distribution businesses: they deliver valuable bits from A to B.
- There are many ways of delivering those bits. For example, a video could be sent on a DVD, via IPTV, a peer-to-peer download, streamed from a content delivery cache, etc.
- The map documents these distribution channels for valuable bits. Which ones are you as a telco going to invest in?
- Each one is assessed on two criteria: does payment automatically flow between connectivity and the content/service (“commercial integration”), and is the delivery network hard-wired to that particular media delivery, or general purpose (“technical integration”).