Executive Briefing: Unlocking the value of Telco customer data: An advertising and marketing use case
publication date: Jan 26, 2009
The granular targeting potential of telco, and telco-enabled, services brings the real promise of a resolution to the Wanamaker Dilemma which has traditionally afflicted advertisers
Sorry this content is available to subscribers only.
If you're not a subscriber please see here for details of our services or email contact@telco2.net for more.
Subscription Benefits
Designed to keep leaders and strategists comprehensively ahead of the game, the Telco 2.0 Executive Briefing Service comprises:
- A searchable database of Telco 2.0 research and analysis reports
- c.30 new 10-50 page premium Executive Briefings issued throughout the year to keep you fully briefed on the very latest in thinking and industry practice
- Access to Telco 2.0™ analyst support so that you can validate assumptions / discuss key thoughts and options
- Non-members: email contact@telco2.net or call +44 (0) 207 247 5003.
Please email contact@telco2.net or call +44 (0) 207 247 5003 for more information.
