Telco 2.0™ Executive Briefings

What are the opportunities and strategies for telcos and others to profitably enable advertising and marketing services?
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Digital Commerce 2.0: Silicon Valley Executive Brainstorm 2012, Day Two (Wednesday 28 March)

Harnessing personal data to revolutionize Payments, Advertising and Retail Experiences. Presentations, votes, output and analysis from the Digital Commerce 2.0 stream of the New Digital Economics Brainstorm, 28th March 2012, in San Francisco. (March 2012)

Digital Commerce 2.0 Silicon Valley March 2012

Strategy 2.0: Google's Strategic Identity Crisis

Google's shares have made little headway recently despite its dominance in search and advertising, and it faces increasing regulatory threats in this area. It either needs to find new sources of value growth or start paying out dividends, like Microsoft, Apple (or indeed, a telco). Overall, this is resulting in something of a strategic identity crisis. A review of Google's strategy and implications for Telcos. (March 2012)

Google's Advertising Revenues Cascade

Facebook: what the pre-IPO S-1 filing revealed

New figures released in Facebook’s S-1 filing for its IPO stack up with Telco 2.0’s previous analysis of Facebook’s performance for our report ‘Dealing with the Disruptors’. This further strengthens our views that many mooted valuations are overblown, and that Facebook will seek new sources of value in communications. (February 2012)

Dealing with the 'Disruptors': Google, Apple, Facebook, Microsoft/Skype and Amazon (Updated Extract)

An updated extract from our 284 page, 124 chart, strategy report that analyses the business models, markets, objectives, strategies and modus operandi of the major adjacent players, and their current and future impact on the telecoms industry. The report identifies the areas and options for competition and co-operation, and outlines potential strategies for interacting with each player. It also draws the combined activities of the digital empires - telcos, so called 'OTT players' and others - into the context of the new 'Great Game', the battle for power and value in the emerging digital economy. (Page updated February 2012, report published November 2011.)

Google Apple Facebook Microsoft Skype Amazon Telco 2.0 Disruptor Report Cover

M-Commerce 2.0: Report and analysis of the event

M-Commerce 2.0: Event Summary Analysis. A summary of the findings of the M-Commerce 2.0 Executive Brainstorm, 10^th November , held in the Guoman Hotel, London. Part of an international research and events programme, run with the support of the World Economic Forum, the Brainstorm explored the principles of personal data in the context of ‘M-Commerce 2.0’ – creating mechanisms that put the user in control of their data, helping the individual to generate value from that data, reducing friction and transaction costs in day-to-day ‘B2B2C’ commercial processes. (December 2011)

M-Commerce 2.0: Event Summary Analysis Presentation

Customer Experience 2.0: NFC, the next mobile revolution? (STL Presentation)

Customer Experience 2.0: NFC, the next mobile revolution?, Presentation by Daniel Gurrola, VP Consumer Mobile Strategy, Orange. NFC should be a platform for a new generation of applications and services that will transform the industry. Presented at EMEA Brainstorm, November 2011.

M-Commerce 2.0: Intro to M-Commerce (STL Partners Presentation)

M-Commerce 2.0: Intro to M-Commerce. Presentation by Simon Torrance, CEO of STL Partners; Harnessing Personal Data to Revolutionise customer engagement and transactions. Presented at the EMEA Brainstorm, November 2011. (Foundation 2.0)

M-Commerce EMEA Nov 2011 Simon Torrance

M-Commerce 2.0: M-Commerce Value Chain (Telefonica Presentation)

M-Commerce 2.0: M-Commerce Value Chain. Presentation by Tim Sefton, Telefonica at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: M-Commerce Value Chain

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. Mobile phones may be the last point of influence before purchase, and data from mobiles can also possibly confirm if consumers are near or in a store.

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing

M-Commerce 2.0: Example from Orange (Orange Presentation)

M-Commerce 2.0: Examples from Orange Presentation by Nicolas de Cordes, Orange, at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: Examples from Orange

M-Commerce 2.0: Privacy - From Threat to Opportunity (Telefonica Presentation)

M-Commerce 2.0: Privacy - From Threat to Opportunity Presentation by Dr. Richard Benjamins, Telefonica, at the EMEA Executive Brainstorm in November 2011. Describes how you can turn customer information into a true competitive advantage.

M-Commerce 2.0: Privacy - From Threat to Opportunity

Facebook: really 'worth' $30 billion max - $100 billion is hype

Our maximum valuation of Facebook is $30 billion despite some of the 'hype' suggesting $100 billion valuations. In any event, Facebook will be under enormous pressure to find new sources of growth making further moves into telecommunications likely. See why in this extract previewing our next Strategy Report on 'Internet disruptors' covering Google, Facebook, Apple, Amazon and Skype, and strategies for 'co-opetition' with them. (August 2011)

Facebook: Moving into Telco Space?

Telco 2.0’s analysis of Facebook’s business model shows that the social networking giant may need to turn to communications for much needed new revenues. (October 2010)

New Strategy Report: Telco 2.0 Case Directory - 5 'Use Cases', 10 Case Studies: A new 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress.

Can Telcos Unlock the Value of their Consumer Data?: Telcos have a significant market opportunity to act as custodians of 'digital personas', giving consumers the power to exploit their own data. This is an extract from a special 100 page report containing expert contributions and detailed analysis on privacy issues, legal and regulatory frameworks, technological solutions, adjacent competition, and including ‘best and next practice’ and scenario analysis, from the 1st Telco 2.0 International Summit on Consumer Data and Privacy. (Special Report, April 2010)

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010: From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (Executive Briefing, April 2010)

Mobile Advertising and Marketing: Text-based Local Search Use Case: This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (Executive Briefing, January 2010)

Mobile Advertising: 100 times more 'eyeballs' - Blyk's Wholesale Strategy: An analysis of Blyk's recent move from a retail to wholesale business model provides important lessons for the mobile marketing industry as a whole. (September 2009)

Case Study: Mobile Signature solution approaches key growth milestone: Mobile Signature, a live example of a two-sided telecoms business model is approaching a key inter-operability milestone. Here is a review of the progress, the model, and its potential. (July 2009)

Unlocking the value of Telco customer data: An advertising and marketing use case: The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)

Forget Mobile Advertising...Think Bigger: Everyone is fascinated by the opportunities in mobile advertising; but there may not be enough advertising to go around. (November 2007)