Telco 2.0™ Executive Briefings

New B2B Platform Services leverage telcos’ voice, messaging, data and broadband connectivity assets to help ‘upstream’ organisations (enterprises, SME’s and government) interact more effectively and efficiently with ‘downstream’ end-users (consumers, enterprises, SME’s and government) in the following everyday business process areas:

Identity, Authentication and Security
Marketing and Advertising
Digital Content Distribution
Offline Logistics
Transactions (billing and payments)
Customer Care

This category covers both New Wholesale Distribution Growth Opportunities including Online Video Distribution, and New B2B Value-Added Platform Services e.g.s Telco-enabled Advertising, Comms-Enabled CRM / CEBP, Transaction Services.

Please see below for current content. For future content please see here.

Recently Published Content (Use "Search" or "more articles" to find more)

Is Ribbit worth $105m to BT yet?: How is the strategic rationale for BT’s acquisition of Ribbit as their ‘Voice 2.0’ platform working out? We spoke with Crick Waters, Ribbit's co-founder and EVP. (July 2010)

New Strategy Report: Telco 2.0 Case Directory - 5 'Use Cases', 10 Case Studies: A new 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress.

Enterprise 2.0: Machine-to-machine - opening for business: Machine-To-Machine (M2M) appears to be finally coming of age and 'horizontal' / 'two-sided' business models look to be a key part of an effective growth strategy for operators. A Telco 2.0 summary and analysis of leading-edge progress, including an advanced case study from Telenor Objects, and new research from Intel, Ericsson and SAP, presented at the 9th Telco 2.0 Executive Brainstorm. (April 2010)

Enterprise Voice 2.0: Ecosystem, Species and Strategies: Analysis of the structure of the Enterprise Voice 2.0 market ecosystem, the business models and value networks within it, and conclusions as to what operators can do in order to benefit from it. (April 2010)

Can Telcos Unlock the Value of their Consumer Data?: Telcos have a significant market opportunity to act as custodians of 'digital personas', giving consumers the power to exploit their own data. This is an extract from a special 100 page report containing expert contributions and detailed analysis on privacy issues, legal and regulatory frameworks, technological solutions, adjacent competition, and including ‘best and next practice’ and scenario analysis, from the 1st Telco 2.0 International Summit on Consumer Data and Privacy. (Special Report, April 2010)

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010: From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (Executive Briefing, April 2010)

M2M / Embedded Market Overview, Healthcare Focus, and Strategic Options: 'Machine to Machine' (M2M) / ‘Embedded’ solutions have high growth potential but face big barriers too. An overview of the market, focusing on the cost-crisis needs of the Healthcare Sector, and reviewing strategic options for Telcos and other communications industry players. (March 2010)

Mobile & Fixed Broadband Business Models: Four Strategy Scenarios: An introduction to the four strategy scenarios we see playing out in the market - 'Telco 2.0 Player', 'Happy Piper', 'Device Specialist', and 'Government Department' – part of a major new report looking at innovation in mobile and fixed broadband business models. (March 2010)

Apple vs. Nokia: strategic lessons from the Smartphone / Appstore Wars: In the last quarter of 2009, Apple made more money from smartphones and applications than the formerly dominant Nokia. The contrast between their approaches to developer communities reveals important lessons in the design and management of ‘two-sided’ business model ecosystems. (March 2010)

Defining the Telco 2.0 Ecosystems: An overview of our forthcoming syndicated research project to define the vocabulary, describe the ecosystems, identify the key roles and size key Telco 2.0 applications identified in the 'Two-Sided' Telecoms Market Opportunity. (March 2010)

Consumer Data and Privacy 2.0: Give Customers the Power: What do consumers really want from their data? And how should telcos go about meeting these needs for a profit? The answer is simple: give customers the power. An extract from our report on the recent Privacy 2.0 Summit. (February, 2010)

Mobile Advertising and Marketing: Text-based Local Search Use Case: This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (Executive Briefing, January 2010)

New Opportunities in Online Content Distribution: As part of our new 'Broadband End-Games' report, we’ve been defining in detail the opportunities for telcos to distribute 3rd party content and digital goods in new ways. (December 2009)

Telenor’s Voice 2.0 Strategy: ‘Mobilt Bedriftsnett’ Case Study: Telenor’s new ‘Mobile Business Network’ integrates SME’s mobile and fixed phone systems via managed APIs, providing added functionality and delivering greater business efficiency. It uses a ‘two-sided’ business model strategy and targets the market via developers. (December 2009)

Google: Where to cooperate? Where to compete?: Our new Executive Briefing report analysing Google's strategy includes recommendations of how service providers can plan ‘coopetition’ with this very important player. (November 2009)

Case Study: how to grow when your core market shrinks: Only the fit survive market changes, and evolving the business model to adapt is key. Strategy lessons for telcos and vendors alike from Boungiorno, a content aggregator that evolved to beat the shrinking portal services market. (October 2009)

Google Voice: one of the key battlegrounds for Telcos: Google Voice, managing Customer Data, and Location Services will be among the key battlegrounds where Telcos' emerging business models and Google are likely to clash, according to a new Telco 2.0 Briefing to be published in October. It is previewed here. (September 2009)

Mobile Advertising: 100 times more 'eyeballs' - Blyk's Wholesale Strategy: An analysis of Blyk's recent move from a retail to wholesale business model provides important lessons for the mobile marketing industry as a whole. (September 2009)

Digital Money: Agents are the Key to Mobile Money Transfer: New data from M-PESA shows clearly how its success is directly related to its network of trusted agents - a critical success factor for any mobile money project. (September 2009)

The 'Two-Sided' Business Model Use Case Project: The theory of 'Two-Sided' Telecoms Business Models is becoming increasingly well known. The Telco 2.0 "Use Case" research project is analysing both actual and potential practical examples in greater detail. (August 2009)