Telco 2.0™ Executive Briefings

How can telcos legitimately 'unlock' the value of their customer data without infringing consumer expectations and rights of privacy? Please see below for current content, and for future content please see here.

Recently Published Content (Use "Search" or "more articles" to find more)

Big Data: How Personal Clouds and ‘VRM’ will revolutionise Customer Relationships

A video interview with internet guru Doc Searls, fellow of Harvard University, in which he describes the concept of ‘VRM’ (Vendor Relationship Management) and how it will revolutionise customer relationships. After that a video from Simon Torrance, CEO, Telco 2.0 Initiative describing the strategic opportunity for telcos in ‘personal data’, along with useful links. (April 2012)

Doc Searls, Telco 2.0 Video Still April 2012

Digital Economy 2.0: Silicon Valley Executive Brainstorm 2012, Day One (Tuesday 27 March)

Shifting Profit Pools and Strategic Opportunities . Presentations, votes, output and analysis from the Digital Economy 2.0 stream of the New Digital Economics Brainstorm, 27th March 2012, in San Francisco. (March 2012)

Digital Economy 2.0 Silicon Valley March 2012

Dealing with the 'Disruptors': Google, Apple, Facebook, Microsoft/Skype and Amazon (Updated Extract)

An updated extract from our 284 page, 124 chart, strategy report that analyses the business models, markets, objectives, strategies and modus operandi of the major adjacent players, and their current and future impact on the telecoms industry. The report identifies the areas and options for competition and co-operation, and outlines potential strategies for interacting with each player. It also draws the combined activities of the digital empires - telcos, so called 'OTT players' and others - into the context of the new 'Great Game', the battle for power and value in the emerging digital economy. (Page updated February 2012, report published November 2011.)

Google Apple Facebook Microsoft Skype Amazon Telco 2.0 Disruptor Report Cover

Vodafone CIO: 2012 a big year for customer data, analytics, and M-Commerce

Albert Hitchcock, Vodafone's Group CIO, believes there will be significant developments in customer experiece and M-Commerce (mobile money and advertising) starting in 2012, driven by improved use of customer data and analytics. He describes Vodafone's approach and early learning in a video interview from our recent New Digital Economics EMEA Brainstorm held in London. (Published January 2012, Foundation 2.0)

Albert Hitchcock Vodafone Group CIO

Personal Data 2.0: Industry fails Carrier IQ test

The debacle with Sprint, AT&T and T-Mobile US over Carrier IQ’s phone monitoring software highlights the pitfalls and opportunities of recording user behaviour, controlling mobile broadband networks and working with personal data – a key enabler of the new digital economy and new telco business models. This is our analysis of the issues and key lessons. (December 2011)

Carrier IQ Smartphone Eye image Dec 2011 Telco 2.0

Customer Experience 2.0: The IT Department's view of Telco 2.0 (Vodafone Presentation)

Customer Experience: An IT View of Telco 2.0 Vodafone Group CIO Albert Hitchcock describes the world's biggest carrier by revenue's massive IT transformation program. Presentation from EMEA Brainstorm, November 2011.

M-Commerce 2.0: Intro to M-Commerce (STL Partners Presentation)

M-Commerce 2.0: Intro to M-Commerce. Presentation by Simon Torrance, CEO of STL Partners; Harnessing Personal Data to Revolutionise customer engagement and transactions. Presented at the EMEA Brainstorm, November 2011. (Foundation 2.0)

M-Commerce EMEA Nov 2011 Simon Torrance

M-Commerce 2.0: M-Commerce Value Chain (Telefonica Presentation)

M-Commerce 2.0: M-Commerce Value Chain. Presentation by Tim Sefton, Telefonica at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: M-Commerce Value Chain

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. Mobile phones may be the last point of influence before purchase, and data from mobiles can also possibly confirm if consumers are near or in a store.

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing

M-Commerce 2.0: Visa's Global Investments in Digital Payments (Visa Presentation)

M-Commerce: 2.0 Visa's Global Investments in Digital Payments. Presentation by Mary Carol Harris, Visa, at the EMEA Executive Brainstorm, November 2011.

M-Commerce: 2.0 Visa's Global Investments in Digital Payments

M-Commerce 2.0: Privacy - From Threat to Opportunity (Telefonica Presentation)

M-Commerce 2.0: Privacy - From Threat to Opportunity Presentation by Dr. Richard Benjamins, Telefonica, at the EMEA Executive Brainstorm in November 2011. Describes how you can turn customer information into a true competitive advantage.

M-Commerce 2.0: Privacy - From Threat to Opportunity

M-Commerce 2.0: Qiy - Trusted Framework (Qiy Foundation Presentation)

M-Commerce 2.0: Qiy - Trusted Framework Presentation by Maarten Louman, Qiy Foundation, at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: Qiy - Trusted Framework

New Business Models: Half Future Telco Growth

Senior industry executives in Palo Alto at the 12th Telco 2.0 Executive Brainstorm agreed that half of the telco growth available in the next 3 years would come from the new business model opportunities identified in the ‘Roadmap to new Telco 2.0 Business Models’ report. The other half would come from improvements to the current business model. Headline findings in brief. (April 2011)

Telcos vs. Internet Players: Act before it’s too late

There's less than 3 years for telcos to take advantage of key strategic ‘control points’ in their battle for sustainable growth in the communications and e-commerce markets, concluded delegates at the Telco 2.0 EMEA Brainstorm in November. How should they think differently about their value and where do they need to (re)focus their attention? Full report from the Brainstorm. (Executive Briefing, December 2010)

Consumer Data: Microsoft: Why Telcos Must Act Now - or Lose The Opportunity

Marc Davis, formerly Yahoo! Mobile's Chief Scientist, now at Microsoft, and a key collaborator with both Telco 2.0 and the World Economic Forum's 'Re-Thinking Personal Data' initiative, gives his unique perspective on the 'Gold Rush' for personal information, and why telcos must act now or lose the opportunity to take a valuable role in it.

Google: Strategic 'Co-opetition' with Telcos on Consumer Data

The 'Personal Information Economy' will see a higher intensity of strategic co-opetition between Google and telcos according to Google's Eric Sachs. (November 2010)

AT&T: to be a 'Personal Information Agent'

Von Wright, VP Cloud & Wholesale Services, describes how AT&T plans to put consumers in control of their own data, and take the role of an agent or broker for their Personal Information. (Nov 2010)

$Multi-Billion Telco 2.0 Growth Opportunities in North America: Can Telcos Act in Time?

An initial summary of the key out-takes from the 10th Telco 2.0 Americas Executive Brainstorm (incorporating Digital Entertainment 2.0) held in Santa Monica, Los Angeles, October 28-29, 2010. 92% of participants agreed it is time to make either a step change in key functions (34%) or initiate a fundamental transformation (58%) in the next 12-18 months. (November 2010)

Customer Data 2.0: Telcos Must Vie for a slice of the $Multi-Billion ‘PIE’

Facebook, Google and others are pioneering the creation of the Personal Information Economy (PIE) based on consumer/user data. We outline emerging participants’ roles, and why, where and how telcos could and should play. (October 2010)

Vodafone 360 on Android, iTunes: Now Getting it Right?: Vodafone 360 was meant to be a new, social-network centred approach to managing the customer interface. Unfortunately, it was also bug-ridden and dogged by a lack of clarity of purpose. Now, its availability on Android Market and iTunes may create a strategic opportunity for Vodafone to access more customers. (August 2010)

Can Telcos Unlock the Value of their Consumer Data?: Telcos have a significant market opportunity to act as custodians of 'digital personas', giving consumers the power to exploit their own data. This is an extract from a special 100 page report containing expert contributions and detailed analysis on privacy issues, legal and regulatory frameworks, technological solutions, adjacent competition, and including ‘best and next practice’ and scenario analysis, from the 1st Telco 2.0 International Summit on Consumer Data and Privacy. (Special Report, April 2010)

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010: From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (Executive Briefing, April 2010)

Consumer Data and Privacy 2.0: Give Customers the Power: What do consumers really want from their data? And how should telcos go about meeting these needs for a profit? The answer is simple: give customers the power. An extract from our report on the recent Privacy 2.0 Summit. (February, 2010)

Subscriber Data: The smarter way to use it: Guest article: Paul Magelli of Nokia Siemens Networks, on how to do much better with subscriber data - with added podcast. (May 2009)

Unlocking the value of Telco customer data: An advertising and marketing use case: The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)