Telco 2.0™ Research

Big Data, Personal Data, & Analytics

How can telcos and others legitimately 'unlock' the value of their customer data without infringing consumer expectations and rights of privacy? And what are the key trends and sources of value for telcos in 'big data' and analytics? Please see below for current content, and for future content please see here.

New Content (Use "Search" or "more articles" to find more)

  Identity Rapid Impact Programme: Succeed in the $50bn+ Digital Identity Ecosystem
The $50bn+ digital identity market represents one of the last major access points in the digital economy that is not conclusively owned by a small number of technology players, and for which operators could realistically stake a claim. However, Facebook, Google and others are now pushing aggressively into this space, and operators need to move quickly or risk losing out. STL Partners offers a tailored Rapid Impact Programme to prioritise and develop key initiatives in this rapidly developing space.
  Mobile Authentication: Telcos’ Key to the Digital World?

Mobile Authentication could be Telcos’ key asset in the digital economy, but they are in danger of losing out through insufficient action. There are good case studies and an excellent blueprint in the GSMA’s Mobile Connect initiative for how to monetise their assets and stay relevant. So why aren’t they getting on with it? (June 2015, Executive Briefing Service, Dealing with Disruption Stream.)

  Authentication Mechanisms: The Digital Arms Race

Companies that can provide quick and robust authentication mechanisms will be in a strategically important position in the digital economy, and this is sparking an arms race among the major Internet ecosystems – Apple, Google, Facebook and Amazon. This race is intensifying as biometrics and wearables promise to make two-factor authentication easier and more cost-effective. What are the strategies of the internet players, and where do they need help? (May 2015, Dealing With Disruption Stream.)

Figure 11 Although BT EE is just compliant with the 2 3 3 4GHz cap it looks suspiciously dominant
  Google’s Big, Big Data Battle

Facing lockout from a growing chunk of the Internet and mounting competition from the Facebook-Microsoft alliance and Amazon, Google’s core business is under intense pressure. The search giant’s response is to innovate, offering consumers proactive recommendations, as well as reactive search results. Once an interesting sideline, Google Now has become fundamental to the Mountain View company’s future. Is the suggestion service good enough to maintain Google’s position as the world’s leading big data company?  (July 2014, Executive Briefing Service, Dealing with Disruption Stream.)

Figure 2: Google margins are steadily falling as volumes continue to rise
  Digital Commerce 2.0: New $50bn Disruptive Opportunities for Telcos, Banks and Technology Players
Telcos, Internet and technology players, banks and payment networks have disruptive $billion opportunities to act as intermediaries / enablers in mobile commerce and personal cloud services, based on the appropriate use of customer data. This report is a unique and comprehensive strategic guide for success in these roles. It analyses the strategies of the main and cutting-edge players, and outlines key success factors in designing and delivering customer propositions, technology, organisation and value network strategies. It also includes evaluations of the related strategic opportunities of 'raw big data', professional data services, and internal data use, and a business model showing how one type of candidate for the intermediary role, a telco, could grow profitable new revenues equivalent to c.$50Bn (5% of existing core revenues) within five years. (October 2013, Dealing with Dsiruption Stream). Telco 2.0 Transformation Index Small
  Big Data: EMEA Executive Brainstorm 2013, Day Two (Thursday 6 June)
Big Data. Presentations from the Big Data stream of the New Digital Economics Brainstorm, 6th June 2013, in London, including STL Partners' overview and insight from the European Commission.

Big Data EMEA London June 2013
  The Great Compression: surviving the 'Digital Hunger Gap'
In the next 10 years, many industries face the 'Great Compression' in which, in addition to the pressures of ongoing global economic uncertainty, there is also a major digital transformation that is destroying traditional value and moving it 'disruptively' to new areas and geographies. For the incumbent industry players we call the near-term results of this disruption 'The Digital Hunger Gap' – the widening deficit between past and projected revenues. This is our analysis of the top-level findings of the Silicon Valley Executive Brainstorm. (March 2013, Executive Briefing Service, Transformation Stream.)

10 Year Hunger Gap Mar 2013
  Digital Commerce 2.0: Report and Analysis of the EMEA 2012 Event
Digital Commerce 2.0: The findings of the fourth Digital Commerce 2.0 Executive Brainstorm, part of the New Digital Economics EMEA event, held in London, June 12-13. The Brainstorm explored how to scale adoption of mobile wallets, enable new forms of ‘localised commerce’, how individuals and companies can harness personal data, and what kinds of enablement platforms telcos should create.

Digital Commerce 2.0: Event Summary Analysis Presentation
  Personal Data: how to make it a viable, customer-centred industry
For ‘Personal Data’ to realize its potential as a new class of economic asset there needs to be a global, cross-industry approach that empowers and protects consumer users, enables businesses, and that has scope for appropriate governance. This report is a summary of the significant progress made towards this aim made by the World Economic Forum’s Re-thinking Personal Data ‘Tiger Team’, facilitated by STL Partners with the support of the Personal Data Ecosystem Consortium, MIT Media Lab, Microsoft, Ctrl-Shift and other leading experts, at meetings held in March 2012 in San Jose, and in London in June 2012. (July 2012)

WEF Personal Data principles draft June 2012 small
  Big Data: How Personal Clouds and ‘VRM’ will revolutionise Customer Relationships
A video interview with internet guru Doc Searls, fellow of Harvard University, in which he describes the concept of ‘VRM’ (Vendor Relationship Management) and how it will revolutionise customer relationships. After that a video from Simon Torrance, CEO, Telco 2.0 Initiative describing the strategic opportunity for telcos in ‘personal data’, along with useful links. (April 2012)

Doc Searls, Telco 2.0 Video Still April 2012
  Digital Economy 2.0: Silicon Valley Executive Brainstorm 2012, Day One (Tuesday 27 March)
Shifting Profit Pools and Strategic Opportunities . Presentations, votes, output and analysis from the Digital Economy 2.0 stream of the New Digital Economics Brainstorm, 27th March 2012, in San Francisco. (March 2012)

Digital Economy 2.0 Silicon Valley March 2012
  Dealing with the 'Disruptors': Google, Apple, Facebook, Microsoft/Skype and Amazon (Updated Extract)
An extract from our 284 page, 124 chart, strategy report that analyses the business models, markets, objectives, strategies and modus operandi of the major adjacent players, and their current and future impact on the telecoms industry. The report identifies the areas and options for competition and co-operation, and outlines potential strategies for interacting with each player. It also draws the combined activities of the digital empires - telcos, so called 'OTT players' and others - into the context of the new 'Great Game', the battle for power and value in the emerging digital economy. (Page updated February 2012, report published November 2011, Dealing with Disruption stream) Google Apple Facebook Microsoft Skype Amazon Telco 2.0 Disruptor Report Cover
  Vodafone CIO: 2012 a big year for customer data, analytics, and M-Commerce
Albert Hitchcock, Vodafone's Group CIO, believes there will be significant developments in customer experiece and M-Commerce (mobile money and advertising) starting in 2012, driven by improved use of customer data and analytics. He describes Vodafone's approach and early learning in a video interview from our recent New Digital Economics EMEA Brainstorm held in London. (Published January 2012, Foundation 2.0)

Albert Hitchcock Vodafone Group CIO
  Personal Data 2.0: Industry fails Carrier IQ test
The debacle with Sprint, AT&T and T-Mobile US over Carrier IQ’s phone monitoring software highlights the pitfalls and opportunities of recording user behaviour, controlling mobile broadband networks and working with personal data – a key enabler of the new digital economy and new telco business models. This is our analysis of the issues and key lessons. (December 2011, Executive Briefing Service)

Carrier IQ Smartphone Eye image Dec 2011 Telco 2.0
  Customer Experience 2.0: The IT Department's view of Telco 2.0 (Vodafone Presentation)
Customer Experience: An IT View of Telco 2.0 Vodafone Group CIO Albert Hitchcock describes the world's biggest carrier by revenue's massive IT transformation program. Presentation from EMEA Brainstorm, November 2011.
  M-Commerce 2.0: Intro to M-Commerce (STL Partners Presentation)
M-Commerce 2.0: Intro to M-Commerce. Presentation by Simon Torrance, CEO of STL Partners; Harnessing Personal Data to Revolutionise customer engagement and transactions. Presented at the EMEA Brainstorm, November 2011. (Foundation 2.0, Executive Briefing Service, Dealing with Disruption Stream)

M-Commerce EMEA Nov 2011 Simon Torrance


  M-Commerce 2.0: M-Commerce Value Chain (Telefonica Presentation)
M-Commerce 2.0: M-Commerce Value Chain.  Presentation by Tim Sefton, Telefonica at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: M-Commerce Value Chain
  M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)
M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing  Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. Mobile phones may be the last point of influence before purchase, and data from mobiles can also possibly confirm if consumers are near or in a store.

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing
  M-Commerce 2.0: Visa's Global Investments in Digital Payments (Visa Presentation)
M-Commerce: 2.0 Visa's Global Investments in Digital Payments.  Presentation by Mary Carol Harris, Visa, at the EMEA Executive Brainstorm, November 2011.

M-Commerce: 2.0 Visa's Global Investments in Digital Payments
  M-Commerce 2.0: Privacy - From Threat to Opportunity (Telefonica Presentation)
M-Commerce 2.0: Privacy - From Threat to Opportunity  Presentation by Dr. Richard Benjamins, Telefonica, at the EMEA Executive Brainstorm in November 2011. Describes how you can turn customer information into a true competitive advantage. 

M-Commerce 2.0: Privacy - From Threat to Opportunity
  M-Commerce 2.0: Qiy - Trusted Framework (Qiy Foundation Presentation)
M-Commerce 2.0: Qiy - Trusted Framework  Presentation by Maarten Louman, Qiy Foundation, at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: Qiy - Trusted Framework
  New Business Models: Half Future Telco Growth
Senior industry executives in Palo Alto at the 12th Telco 2.0 Executive Brainstorm agreed that half of the telco growth available in the next 3 years would come from the new business model opportunities identified in the ‘Roadmap to new Telco 2.0 Business Models’ report. The other half would come from improvements to the current business model. Headline findings in brief. (April 2011, Executive Briefing Service) Americas - 6 Opportunities Vote
  Telcos vs. Internet Players: Act before it’s too late
There's less than 3 years for telcos to take advantage of key strategic ‘control points’ in their battle for sustainable growth in the communications and e-commerce markets, concluded delegates at the Telco 2.0 EMEA Brainstorm in November. How should they think differently about their value and where do they need to (re)focus their attention? Full report from the Brainstorm. (December 2010, Executive Briefing Service, Dealing with Disruption Stream, Executive Briefing Service)
  Consumer Data: Microsoft: Why Telcos Must Act Now - or Lose The Opportunity
Marc Davis, formerly Yahoo! Mobile's Chief Scientist, now at Microsoft, and a key collaborator with both Telco 2.0 and the World Economic Forum's 'Re-Thinking Personal Data' initiative, gives his unique perspective on the 'Gold Rush' for personal information, and why telcos must act now or lose the opportunity to take a valuable role in it.

  Google: Strategic 'Co-opetition' with Telcos on Consumer Data
The 'Personal Information Economy' will see a higher intensity of strategic co-opetition between Google and telcos according to Google's Eric Sachs. (November 2010, Executive Briefing Service, Dealing with Disruption Stream)
  AT&T: to be a 'Personal Information Agent'
Von Wright, VP Cloud & Wholesale Services, describes how AT&T plans to put consumers in control of their own data, and take the role of an agent or broker for their Personal Information. (Nov 2010, E, Executive Briefing Service, Dealing with Disruption Stream).
  $Multi-Billion Telco 2.0 Growth Opportunities in North America: Can Telcos Act in Time?
An initial summary of the key out-takes from the 10th Telco 2.0 Americas Executive Brainstorm (incorporating Digital Entertainment 2.0) held in Santa Monica, Los Angeles, October 28-29, 2010. 92% of participants agreed it is time to make either a step change in key functions (34%) or initiate a fundamental transformation (58%) in the next 12-18 months. (November 2010, Executive Briefing Service, Transformation Stream.)
  Customer Data 2.0: Telcos Must Vie for a slice of the $Multi-Billion ‘PIE’
Facebook, Google and others are pioneering the creation of the Personal Information Economy (PIE) based on consumer/user data. We outline emerging participants’ roles, and why, where and how telcos could and should play. (October 2010, Executive Briefing Service, Dealing with Disruption Stream)
  Vodafone 360 on Android, iTunes: Now Getting it Right?
Vodafone 360 was meant to be a new, social-network centred approach to managing the customer interface. Unfortunately, it was also bug-ridden and dogged by a lack of clarity of purpose. Now, its availability on Android Market and iTunes may create a strategic opportunity for Vodafone to access more customers. (August 2010, Executive Briefing Service)
  Can Telcos Unlock the Value of their Consumer Data?
Telcos have a significant market opportunity to act as custodians of 'digital personas', giving consumers the power to exploit their own data. This is an extract from a special 100 page report containing expert contributions and detailed analysis on privacy issues, legal and regulatory frameworks, technological solutions, adjacent competition, and including ‘best and next practice’ and scenario analysis, from the 1st Telco 2.0 International Summit on Consumer Data and Privacy. (Special Report, April 2010, Executive Briefing Service)
  Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010
From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (April 2010, Executive Briefing Service, Dealing with Disruption Stream).
  Consumer Data and Privacy 2.0: Give Customers the Power

What do consumers really want from their data? And how should telcos go about meeting these needs for a profit? The answer is simple: give customers the power. An extract from our report on the recent Privacy 2.0 Summit. (February, 2010, Executive Briefing Service)

  Subscriber Data: The smarter way to use it
Guest article: Paul Magelli of Nokia Siemens Networks, on how to do much better with subscriber data - with added podcast. (May 2009, Executive Briefing Service)
  Unlocking the value of Telco customer data: An advertising and marketing use case

The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)