Summary: In our first analysis on 4G take-up in Europe, we found common success factors relating to how operators had rolled out their networks. In our latest analysis, looking at 30 countries in the APAC region, we identify what market characteristics drive or inhibit 4G adoption, and which countries are likely to grow fast now and why. (Future of the Network Stream, July 2017)
Below is a short extract from this 34 page Telco 2.0 Report that can be downloaded in full in PDF format by subscribers to the Future of the Network Stream here. To find out more about how to join or access this report please see here or call +44 (0) 207 247 5003.
Implementing 4G can help operators increase ARPU by reducing churn, offering a platform for new services, and encouraging increased data use. 4G networks also give operators greater control over data traffic management, and can ease pressure on overloaded 3G networks.
However, rates of adoption are not the same in every market. Therefore, for operators to successfully implement 4G and drive high adoption, they need to understand which key factors influence 4G adoption the most, and how they should adapt their strategies accordingly.
The Asia-Pacific (APAC) region encompasses over 30 individual countries and is home to more than half the world’s population. The range of economic, geographic, societal, and technological factors within the region is incredibly diverse: for example, at one end of the scale countries like Japan, Australia and South Korea enjoy high standards of development and technology adoption, and at the other there are countries like Nepal and Bangladesh, which are still developing. The region is also home to China and India, two countries that have undergone incredibly fast economic development over the past few decades, and emerged as important global markets – several other countries in the region are expected to follow suit in the future. Other influential factors such as government technology policies and market dynamics such as competition also vary widely.
For telcos outside this region looking in, some APAC countries will be trailblazers for new technologies like 5G, and other APAC countries will be attractive investment opportunities because of their potential for rapid development. To understand where opportunities lie – both for investment opportunities and for case studies to learn from – telcos need to study the region at an individual market level.
This report is the first of two that focus on the 4G market in APAC. This report uses quantitative and qualitative analysis to identify:
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...Members of the Telco 2.0 Future of the Network Stream can download the full 34 page report in PDF format here. For non-members, to find out more about how to join or access this report please see here or call +44 (0) 207 247 5003.
Technologies and industry terms referenced include: 4G, 5G, Asia, strategy.