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Recent Articles in Executive Briefings

Member Content Full Article: Open APIs 2.0 - A new commercial model for devices, networks, back offices and third parties
Jun 3, 2009
A write up and analysis of new research plus participants' and speakers' views at the May 2009 Telco 2.0 Executive Brainstorm exploring the challenges of open APIs. (May 2009)
Public Content Enterprise Services 2.0 - A Broader Suite of Platform Services Needed
May 28, 2009
76% of participants at the 6th Telco 2.0 Executive Brainstorm believe a more comprehensive set of common horizontal capabilities, supported by new channels, will be the most effective growth strategy in this key market. (Special Event Briefing, May 2009)
Public Content Devices 2.0 - Still No Consistent Industry Strategy
May 28, 2009
63% of participants at the 6th Telco 2.0 Executive Brainstorm think open devices are the way to go. What should telcos seek to control, and how? (Special Event Briefing, May 2009)
Public Content Retail Services 2.0 - 'Supermarket' Strategy Not Enough
May 28, 2009

Significant additional value lies beyond just re-selling other people's content, applications and services in addition to your own. 'Enabling' needs to be combined with retailing, say Telco 2.0 Brainstormers. (Special Event Briefing, May 2009)
Member Content Full Article: Devices 2.0 - Battle for the Edge; Executive Briefing Special
May 27, 2009
63% of participants at the 6th Telco 2.0 Executive Brainstorm think open devices are the way to go. What should telcos seek to control, and how? (May 2009)
Member Content Full Article: Retail Services 2.0: Digital Natives – how to serve a new breed of customer; Executive Briefing Special
May 27, 2009

A write up and analysis of new research plus participants' and speakers' views at the May 2009 Telco 2.0 Executive Brainstorm exploring the challenges of making telcos better retailers. (May 2009)
Public Content Online Video Distribution: how will the market play out?
Feb 25, 2009

Disruption in the online video distribution market presents “a once in a lifetime chance to change their place” for some and a severe strategic threat for others.  Likely scenarios and strategies that players should adopt for success.  (Executive Briefing, Feb 2009.)
Public Content Consumer voice and messaging 2.0 - understanding and meeting user needs
Jan 28, 2009

Telco voice and messaging products have barely changed in 50 years – but the internet offers Operators new threats and opportunities. This briefing reviews what really drives communication so Telcos can enhance their core services for the Telco 2.0 world. (Executive Briefing, Jan 2009)
Public Content Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?
Jan 26, 2009

Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Executive Briefing, Jan 2009)
Public Content Unlocking the value of Telco customer data: An advertising and marketing use case
Jan 26, 2009

The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)
Public Content A New Role for Telcos in the Digital Economy
Jan 26, 2009

How Telcos can avoid inevitable market decline by exploiting their core skills, assets and relationships to create new sources of growth. This key overview is a review and restatement of the original Telco 2.0 Market Study. (Executive Briefing, Dec 2008)