Planned
reports in the Executive Briefing Service (current Briefing Reports here)
Our topic 'watch-list' of detailed research areas
NB. This overview is a guide as the content schedule continually
develops. We will keep our schedule up to date online via this page and our
communications with clients.
You can also catch up with us in person, and discuss progress on the ongoing activities via our Executive Brainstorm Programme here.
This page was last updated on 11th January 2012 (Please email contact@telco2.net for more information).
Telco 2.0 Research - Overall Scope
Telco 2.0's
Research Agenda is designed to address all factors that can impact on
telco /
communications related business models, and in particular those that can be useful in business model innovation.
A Framework for Business Model Analysis
Forthcoming Strategy Reports
The 150+ page Telco 2.0 Strategy Reports address key issues in-depth on core communications related business models. The upcoming reports are listed below, while current reports can be found here.
"Voice & Messaging 2.0: 'to OTT or not to OTT' - optimising revenues, staying relevant, and building new services" (2012) Our recent events & executive discussions have shown that many telcos have developed an attitude of pessimism and inevitability about their traditional telephony and SMS revenue streams. There's a growing temptation for telcos to think of 'managing the end-game' (i.e. merely slowing the decline) as their mid-term strategic objective for voice and messaging. For some, this may indeed be a necessity or even a self-fulfilling prophecy – but for the innovators and risk-takers, there may be a silver lining in the cloud.
Telcos will need to escape the assumptions, standards and rigid service definitions of the past – and look to reinvent their role in helping humans communicate in new & powerful ways. They have to exploit the technologies of today (such as IP, smartphones, apps, speech recognition and the web) rather than just fit a few services into the limitations of networks conceived 100 years ago. User interfaces and context-awareness may become more important than interoperability. Voice technology may become an “enabler” rather than a “service”.
In this new report we will analyse: industry trends of usage and revenue; the impact of so-called 'OTT' services; the benefits and limitations of strategies to optimise value (e.g. bundling); the opportunities and limitations of technical developments such as VoLTE, IP-SMS and RCS/RCS-e; strategies in enterprise unified communications; and the role of own-brand 'OTT' services (such as T-Mobile Bobsled, or Orange ON Voicefeed). We will present a new strategy framework for Voice and Messaging Strategies, and articulate our analysis and future scenarios for how new value can be created with Voice and Messaging services and applications.
"Benchmarking Telco 2.0 Strategy and Operations: lessons from the Global leaders" (2012) Many telcos are experimenting with or implementing Telco 2.0 strategies. What are the opportunities and the key steps? What's working, what do we think will work, and what does good look like in our view? In this major study we will benchmark 6-10 global telcos and highlight key lessons for telcos, vendors, and other players.
[NB Strategy
Reports are purchased individually and are not included in the Telco 2.0
Executive Briefing Subscription Service. For further information or to pre-order please call +44 (0) 207 247 5003 or email contact@telco2.net.]
Sample of planned reports in the Executive Briefings Service
This is a sample of the planned c.10-50
page reports covering key topics and companies that will be available via the Subscription Service - see current reports here. We publish c.30-40 reports per year and our topic plan is regularly updated - to feedback or input, please contact your Telco 2.0 Account Manager or email contact@telco2.net.
Strategy 2.0: Telefonica 2.0 vs. Vodafone 2.0 - a comparison of two strategic approaches
Strategy 2.0: Telco 2.0 Market Attractiveness Assessments, Regional Analyses of APAC, EMEA and the Americas, and Developing vs. Developed and Emerging Markets for Telco 2.0 strategies
Strategy 2.0: Lessons from the 'Patent Wars'
Strategy 2.0: 'through the looking glass' - the impact of telco accounting rules
Adjacent Players 2.0: Are 'Under the Floor' Player Strategies a threat or an opportunity?
Adjacent Players 2.0: where's Google going?
Adjacent Players 2.0: updates on Apple, Facebook, Microsoft, Skype and other 'OTT' strategies
Voice & Messaging 2.0: Enterprise Voice - how are different strategies playing out?
Future Broadband 2.0: Disruptive mobile broadband innovations
Cloud 2.0: telco strategy case studies
Cloud 2.0: what is the role and importance of PaaS for telcos?
Customer Experience 2.0: learning from Amazon - building the telco 'flywheel'
Customer Experience 2.0: a '2.0' framework for analysing Customer Experience
Personal Data 2.0: the Personal Data Ecosystem
Digital-Commerce 2.0: disruptive plays in digital money (mobile, online, in-store) - is it finally time?
Advertising & Marketing 2.0: SoMoLo (Social, Mobile, Local) Case Studies
Digital Entertainment: analysis of Netflix's evolving business model and strategy
M2M 2.0: how can telcos really share in the value generated?
Devices, Apps & Appstores 2.0: HTML5 - opportunities and consequences, and further analysis of Nokia, RIM, Samsung, Sony, HTC etc.
Telco 2.0's Topic 'Watch List' - Detailed Research Focus
In addition to the sample of planned
reports
listed on this page, the following are topics on which we keep a
‘watching brief' for
developments of interest. We welcome comments and further suggestions
either on
this page or via contact@telco2.net.
In broad
terms, we look at factors that impact the five main areas of business model
development (see diagram above):
The
Market - new customer needs, new applications and services
Service Offerings, Value
Propositions and Competition, both in-market and adjacent
Technologies
and Enablers that disrupt, open or change the business model, both external and internal
The Value
Network, including both potential partners and in-house activities such as
organisational structure
Finances
and Stakeholders' Interests - deals, M&A, regulation, Government
initiatives etc.
The
following table shows example topics under each area:
External
Telecoms Operators
1.
Market
New Customer Needs
New
Applications
The Digital Generation Media Sector Energy Sector Health Sector Customer Services / Logistics Advertisers Finance IT Community
Content Distribution Mobile Advertising Digital Cash / Mobile Money Cloud Services Apps and Appstores, Augmented SmartGrids eHealth Communications Enabled Business Processes
2.
Service Offerings, Value
Propositions and Competitors
