Download - Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud
publication date: Feb 5, 2014
Download - This report will help digital commerce players assess some tough technology and strategy choices in the on-going mobile marketing and commerce battle, creating confusion for merchants and consumers, while fuelling fragmentation and limiting economies of scale. Will bricks and mortar merchants embrace NFC or Bluetooth Low Energy (BLE) or cloud-based solutions? If NFC does take off, will SIM cards or trusted execution environments be used to secure services? Should digital commerce brokers use SMS, in-app notifications or IP-based messaging services to interact with consumers? What are the big players backing, and what will be the key indicators that a specific technology is likely to win? (February 2014)
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