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  • What are the opportunities and strategies for telcos and others to profitably enable advertising and marketing services?
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  Software Defined People: How it Shapes Strategy (and us)
Much of what we need to know, do or get, can now be delivered through software, pretty much at any place at any time via mobile. It is a key tool, and how we use it increasingly shapes our lives, businesses, work and identities. Why are telcos missing out, and what do businesses of all types need to do about it? (March 2014)

Software Defined People March 2014
  Mobile Marketing and Commerce: the technology battle between NFC, BLE, SIM, & Cloud
This report will help digital commerce players assess some tough technology and strategy choices in the on-going mobile marketing and commerce battle. E.g. Will bricks and mortar merchants embrace NFC or Bluetooth Low Energy (BLE) or cloud-based solutions? If NFC does take off, will SIM cards or trusted execution environments be used to secure services? Should digital commerce brokers use SMS, in-app notifications or IP-based messaging services to interact with consumers? What are the big players backing, and what will be the key indicators that a specific technology is likely to win? (February 2014)

App notifications are in Pole Position Feb 2014
  Digital Commerce 2.0: Disrupting the Californian Giants
Amazon, Google, Apple, eBay/PayPal and Facebook are the big five brokers of digital commerce. But the disruption caused by the rise of mass-market smartphones, and the personal data they generate, means the medium-term leadership of these California-based companies is not assured. Each of them has weaknesses that could hinder their progress towards securing a strong strategic position in the new Digital Commerce 2.0 marketplace, and render them potentially vulnerable to competition from telcos, banks and/or start-ups. (October 2013). Digital Commerce 2.0 Gap
  Digital Commerce 2.0: New $50bn Disruptive Opportunities for Telcos, Banks and Technology Players
Telcos, Internet and technology players, banks and payment networks have disruptive $billion opportunities to act as intermediaries / enablers in mobile commerce and personal cloud services, based on the appropriate use of customer data. This report is a unique and comprehensive strategic guide for success in these roles. It analyses the strategies of the main and cutting-edge players, and outlines key success factors in designing and delivering customer propositions, technology, organisation and value network strategies. It also includes evaluations of the related strategic opportunities of 'raw big data', professional data services, and internal data use, and a business model showing how one type of candidate for the intermediary role, a telco, could grow profitable new revenues equivalent to c.$50Bn (5% of existing core revenues) within five years. (October 2013). Telco 2.0 Transformation Index Small
  Telco 2.0: Making Money from Location Insights
The provision of Location Insight Services (LIS) represents a significant opportunity for Telcos to monetise subscriber data assets. This report examines the findings of a survey conducted amongst representatives of key stakeholders within the emerging ecosystem, supplemented by STL Partners’ research and analysis with the objective of determining how operators can release the value from their unique position in the location value chain. (August 2013)

Making Money from Location Insights
  Digital Commerce: Leading Apps and Strategies for Retailers, Online Players and Telcos in the $10Bn Loyalty Market
The advent of smartphones and tablets is disrupting the $10Bn+ loyalty market by opening up new ways for brands and retailers to engage with their customers in a highly interactive fashion.  This briefing analyses that market, why mobile is a compelling medium in it, key mobile app types, and leading edge strategies used by online players and traditional retailers. It concludes by outlining the strategies telcos need to employ to add value and exploit their assets and capabilities to play a major role in the value chain. (July 2013)

Loyalty and Mobile Venn Diagram 2013
  Digital Commerce: Time to redefine the Mobile Wallet
The 'Mobile/Digital Wallet' needs to evolve to support authentication, search and discovery, as well as payments, vouchers, tickets and loyalty programmes. Moreover, consumers will want to be able to tailor the functionality of this "commerce assistant" or "commerce agent" to fit with their own interests and preferences. Our report and analysis of the Digital Commerce 2.0 Executive Brainstorm, 20 March 2013, part of the New Digital Economics Silicon Valley event. (April 2013).

Who is best placed to win in local commerce April 2013
  Digital Commerce: Show me the (Mobile) Money
Many companies are struggling to build a mobile commerce business case that generates significant incremental revenues in the next five years. But some will ultimately use digital wallets to create a valuable platform that bolsters customer loyalty and produces substantial revenues from location-based marketing, advertising and the management of personal data. What are the barriers, how can they be overcome, and what are the key actions for telcos, major Internet players, banks and payment networks? (April 2013)

The Cycle and Functions of Digital Commerce (April 2013)
  Facebook Home: what is the impact?
Facebook has launched ‘Facebook Home’, technically a shell around the Android OS, that in theory creates valuable new advertising inventory on the screens of users’ phones. What will its impact be in practice for Facebook, and on Google, mobile operators, and other device manufacturers? (April 2013).

Facebook Home 'Coverfeed' April 2013
  The Great Compression: surviving the 'Digital Hunger Gap'
In the next 10 years, many industries face the 'Great Compression' in which, in addition to the pressures of ongoing global economic uncertainty, there is also a major digital transformation that is destroying traditional value and moving it 'disruptively' to new areas and geographies. For the incumbent industry players we call the near-term results of this disruption 'The Digital Hunger Gap' – the widening deficit between past and projected revenues. This is our analysis of the top-level findings of the Silicon Valley Executive Brainstorm. (March 2013)

10 Year Hunger Gap Mar 2013
  The M-Commerce 'Land-Grab': Telcos Vs. Apple & Google
The mobile commerce market is going through a critical 'land-grab' phase. This report reviews the strategies and tactics of the leading telcos and Internet players in Asia, Europe and North America as they seek to use the mobile medium to become an intermediary between buyers and sellers. It considers the pivotal role of the digital wallet, 'big data', the race to acquire merchants and the key alliances between telcos, banks, payment networks and Internet players (December 2012).

Digital Commerce Flywheel December 2012
  Mobile Commerce: MEF Global Survey Results

MEF’s Global Consumer Survey 2012 questioned 9,500 mobile media users in ten countries: US, UK, China, India, Qatar, South Africa, Mexico, Brazil, Indonesia and Saudi Arabia. Download the executive summary here - there's also a special 30% Telco 2.0 discount code on the full report. (November 2012)

Google's Advertising Revenues Cascade
  Digital Commerce 2.0: Report and Analysis of the EMEA 2012 Event
Digital Commerce 2.0: The findings of the fourth Digital Commerce 2.0 Executive Brainstorm, part of the New Digital Economics EMEA event, held in London, June 12-13. The Brainstorm explored how to scale adoption of mobile wallets, enable new forms of ‘localised commerce’, how individuals and companies can harness personal data, and what kinds of enablement platforms telcos should create.

Digital Commerce 2.0: Event Summary Analysis Presentation
  Digital Commerce 2.0: Report and analysis of the Silicon Valley Event 2012
Digital Commerce 2.0: A summary of the findings of the Digital Commerce 2.0 Executive Brainstorm, 28 March 2012, held in the Marriott Hotel, San Francisco, part of the New Digital Economics Silicon Valley event. The Brainstorm explored how to scale adoption of mobile wallets, enable new forms of ‘localised commerce’, how individuals and companies can harness personal data, and what sorts of enablement platforms telcos should create.

Digital Commerce 2.0: Event Summary Analysis Presentation
  Digital Commerce 2.0: Silicon Valley Executive Brainstorm 2012, Day Two (Wednesday 28 March)
Harnessing personal data to revolutionize Payments, Advertising and Retail Experiences. Presentations, votes, output and analysis from the Digital Commerce 2.0 stream of the New Digital Economics Brainstorm, 28th March 2012, in San Francisco. (March 2012)

Digital Commerce 2.0 Silicon Valley March 2012
  Strategy 2.0: Google's Strategic Identity Crisis
Google's shares have made little headway recently despite its dominance in search and advertising, and it faces increasing regulatory threats in this area. It either needs to find new sources of value growth or start paying out dividends, like Microsoft, Apple (or indeed, a telco). Overall, this is resulting in something of a strategic identity crisis. A review of Google's strategy and implications for Telcos. (March 2012)

Google's Advertising Revenues Cascade
  Facebook: what the pre-IPO S-1 filing revealed
New figures released in Facebook’s S-1 filing for its IPO stack up with Telco 2.0’s previous analysis of Facebook’s performance for our report ‘Dealing with the Disruptors’. This further strengthens our views that many mooted valuations are overblown, and that Facebook will seek new sources of value in communications. (February 2012)

Facebook user saturation bubble chart
  Dealing with the 'Disruptors': Google, Apple, Facebook, Microsoft/Skype and Amazon (Updated Extract)
An updated extract from our 284 page, 124 chart, strategy report that analyses the business models, markets, objectives, strategies and modus operandi of the major adjacent players, and their current and future impact on the telecoms industry. The report identifies the areas and options for competition and co-operation, and outlines potential strategies for interacting with each player. It also draws the combined activities of the digital empires - telcos, so called 'OTT players' and others - into the context of the new 'Great Game', the battle for power and value in the emerging digital economy. (Page updated February 2012, report published November 2011.) Google Apple Facebook Microsoft Skype Amazon Telco 2.0 Disruptor Report Cover
  M-Commerce 2.0: Report and analysis of the event

M-Commerce 2.0: Event Summary Analysis. A summary of the findings of the M-Commerce 2.0 Executive Brainstorm, 10th November , held in the Guoman Hotel, London. Part of an international research and events programme, run with the support of the World Economic Forum, the Brainstorm explored the principles of personal data in the context of ‘M-Commerce 2.0’ – creating mechanisms that put the user in control of their data, helping the individual to generate value from that data, reducing friction and transaction costs in day-to-day ‘B2B2C’ commercial processes. (December 2011)

M-Commerce 2.0: Event Summary Analysis Presentation
  Customer Experience 2.0: NFC, the next mobile revolution? (STL Presentation)
Customer Experience 2.0: NFC, the next mobile revolution?, Presentation by Daniel Gurrola, VP Consumer Mobile Strategy, Orange. NFC should be a platform for a new generation of applications and services that will transform the industry. Presented at EMEA Brainstorm, November 2011.
 Fall of the Telco Empire?
  M-Commerce 2.0: Intro to M-Commerce (STL Partners Presentation)
M-Commerce 2.0: Intro to M-Commerce. Presentation by Simon Torrance, CEO of STL Partners; Harnessing Personal Data to Revolutionise customer engagement and transactions. Presented at the EMEA Brainstorm, November 2011. (Foundation 2.0)

M-Commerce EMEA Nov 2011 Simon Torrance


  M-Commerce 2.0: M-Commerce Value Chain (Telefonica Presentation)
M-Commerce 2.0: M-Commerce Value Chain.  Presentation by Tim Sefton, Telefonica at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: M-Commerce Value Chain
  M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)
M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing  Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. Mobile phones may be the last point of influence before purchase, and data from mobiles can also possibly confirm if consumers are near or in a store.

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing
  M-Commerce 2.0: Example from Orange (Orange Presentation)
M-Commerce 2.0: Examples from Orange  Presentation by Nicolas de Cordes, Orange, at the EMEA Executive Brainstorm in November 2011.

M-Commerce 2.0: Examples from Orange
  M-Commerce 2.0: Privacy - From Threat to Opportunity (Telefonica Presentation)
M-Commerce 2.0: Privacy - From Threat to Opportunity  Presentation by Dr. Richard Benjamins, Telefonica, at the EMEA Executive Brainstorm in November 2011. Describes how you can turn customer information into a true competitive advantage. 

M-Commerce 2.0: Privacy - From Threat to Opportunity
  Facebook: really 'worth' $30 billion max - $100 billion is hype
Our maximum valuation of Facebook is $30 billion despite some of the 'hype' suggesting $100 billion valuations. In any event, Facebook will be under enormous pressure to find new sources of growth making further moves into telecommunications likely. See why in this extract previewing our next Strategy Report on 'Internet disruptors' covering Google, Facebook, Apple, Amazon and Skype, and strategies for 'co-opetition' with them. (August 2011)

Telco 2.0 Facebook Revenue per user forecast Aug 2011
  Facebook: Moving into Telco Space?
Telco 2.0’s analysis of Facebook’s business model shows that the social networking giant may need to turn to communications for much needed new revenues. (October 2010)

  New Strategy Report: Telco 2.0 Case Directory - 5 'Use Cases', 10 Case Studies
A new 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress.
  Can Telcos Unlock the Value of their Consumer Data?
Telcos have a significant market opportunity to act as custodians of 'digital personas', giving consumers the power to exploit their own data. This is an extract from a special 100 page report containing expert contributions and detailed analysis on privacy issues, legal and regulatory frameworks, technological solutions, adjacent competition, and including ‘best and next practice’ and scenario analysis, from the 1st Telco 2.0 International Summit on Consumer Data and Privacy. (Special Report, April 2010)
  Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010
From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (Executive Briefing, April 2010)
  Mobile Advertising and Marketing: Text-based Local Search Use Case
This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (Executive Briefing, January 2010)
  Mobile Advertising: 100 times more 'eyeballs' - Blyk's Wholesale Strategy
An analysis of Blyk's recent move from a retail to wholesale business model provides important lessons for the mobile marketing industry as a whole. (September 2009)
  Case Study: Mobile Signature solution approaches key growth milestone
Mobile Signature, a live example of a two-sided telecoms business model is approaching a key inter-operability  milestone. Here is a review of the progress, the model, and its potential. (July 2009)
  Unlocking the value of Telco customer data: An advertising and marketing use case

The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)

  Forget Mobile Advertising...Think Bigger
Everyone is fascinated by the opportunities in mobile advertising; but there may not be enough advertising to go around. (November 2007)