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Digital Commerce 2.0: Report and Analysis of the EMEA 2012 Event

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Digital Commerce 2.0: The findings of the fourth Digital Commerce 2.0 Executive Brainstorm, part of the New Digital Economics EMEA event, held in London, June 12-13. The Brainstorm explored how to scale adoption of mobile wallets, enable new forms of ‘localised commerce’, how individuals and companies can harness personal data, and what kinds of enablement platforms telcos should create.

Digital Commerce 2.0: Event Summary Analysis Presentation

Part of the New Digital Economics Executive Brainstorm series, the fourth Digital Commerce 2.0 event took place at the Grange St. Paul’s Hotel, London on the 13th June. It looked at how to stimulate mass adoption of mobile wallets, how to effectively leverage customer data and personal data, how to scale digital merchant-consumer interaction and how to harness telco assets and capabilities to deliver ‘digital commerce 2.0.’ Building on STL Partners’ 18th Telco 2.0 event on June 12th, the Digital Commerce 2.0 event ran alongside events on Cloud 2.0 and Digital Things 2.0.

Using a widely-acclaimed interactive format called ‘Mindshare’, the event enabled specially-invited senior executives from across the communications, media, banking and technology sectors to discuss opportunities, challenges, and practical experiences.

For more information please contact: STL Partners (

Email: . Phone: +44 (0) 207 247 5003.


With thanks to our Platinum Sponsors:
Platinum Sponsors

Table of Contents:

  • Introduction
  • Executive Summary
  • Sessions 1 and 2 – Mobile Wallets 2.0 and Localised Commerce 2.0
  • 2. 'Localised Commerce' 2.0: How to scale a new approach to merchant-consumer interaction?
  • Session 1:  Learning from today's 'Best Practice'
  • Stimulus presentations
  • Feedback
  • Session 2: Market disruptions, growth strategies and next steps
  • Voting, feedback, discussions
  • Key takeaways
  • Session 3 – Big Data & Personal Data 2.0: When Commerce, Consumers and Cloud Collide
  • Stimulus presentations
  • Input, feedback and discussions
  • Session 4 – Digital Services 2.0: Next Steps for a Hyper-Connected World
  • Stimulus presentations
  • Key takeaways from session 3 and session 4
  • About STL Partners

Table of Figures:

  • Figure 
  • Table of Figures
  • Figure 1: Opportunities across the payments industry
  • Figure 2: Mobile commerce activity in the U.K.
  • Figure 3: Barclays’ mobile money transfer service - Pingit
  • Figure 4: Downloads of the Barclays’ Pingit app since launch
  • Figure 5: How the Moneta mobile payments service has evolved in Slovenia
  • Figure 6: Turkcell’s new mobile wallet service is designed to work across handsets
  • Figure 7: Turkcell’s vision of mobile commerce
  • Figure 8: The iZettle payments solution for small businesses
  • Figure 9: CellPay supports shopping on the move using QR codes
  • Figure 10: Telefonica O2’s two sided strategy
  • Figure 11: Seeking a robust return on the investment in LTE
  • Figure 12: When will mobile wallets go mainstream?
  • Figure 13: A new way to view personal data
  • Figure 14: Cisco’s vision of the role played by data infomediaries
  • Figure 15: Telcos can combine data from different domains
  • Figure 16: The more detailed the data, the greater the value and the risks
  • Figure 17: The strategic importance of personal data
  • Figure 18: Who will be the most successful data infomedaries?
  • Figure 19: How important is big data analytics?
  • Figure 20: What value can telecoms networks add to big data?
  • Figure 21: Smart Cities – cross-sector integration in M2M
  • Figure 22: Beyond “data hostages”