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Customer behaviours and expectations are changing globally particularly as they experience new business models via the internet. Customers are not simply using the internet passively for information and entertainment; there is increasingly a culture of participation and involvement. Customers want to contribute: to wikis, to blogs, to mash-ups, to product and service reviews, to product development. These changes are happening at a pace that challenges traditional Telecoms innovation processes and timelines.

This category covers:

  • Growth and Defence Opportunities arising through innovation to core Voice, Messaging, and Data / Broadband Services
  • Serving the Digital Generation; innovation for a new breed of customers
  • Voice and Messaging 2.0 - what to learn from and how to compete with Internet Communications Services

Please see below for current content on these topics.  For future content please see here.

New Content (Use "Search" or "more articles" to find more)

  Software Defined People: How it Shapes Strategy (and us)
  Vodafone 360 on Android, iTunes: Now Getting it Right?
  Amazon 2.0: Four Levels of Strategic Business Model Transformation
  QQ: China's Monster 'Facebook' - on a screen near you soon
  Voice and Messaging 2.0: Innovators' Directory 2009
  ESPN: Making ‘pay-for-content’ work – a telco opportunity
  Mobile Advertising: 100 times more 'eyeballs' - Blyk's Wholesale Strategy
  Twitt-o-nomics: How will Twitter make money?
  Voice 2.0: Beyond ‘Unified Communications’
  Online Video vs Broadband: a symbiotic relationship?
  Mobile Broadband: Urgent need for new business models
  The Toolkit of Voice 2.0 - Linux, Asterisk, OpenSER
  Retail Services 2.0 - 'Supermarket' Strategy Not Enough
  Defining the Digital Generation: Young Today, Grey Tomorrow
  Online Video Distribution: how will the market play out?
  BSkyB Platform - Lessons
  The Digital Generation: Introducing the Participation Imperative Framework
  Consumer voice and messaging 2.0 - understanding and meeting user needs
  Voice telephony: death or glory?
  BT and Ribbit's evolving platform strategy
  Vodafone: Too much data, not enough vo and fone?
  BBC's iPlayer nukes "all you can eat" ISP business model