Telco 2.0™ Executive Briefings

Telco 2.0™ 'two-sided' telecoms business model The main forces acting on the Industry and their consequence for Two-Sided Business Models in Telecoms. Includes:

New Business Models and Lessons from other Industries
Capital Markets and Economy
Big National Infrastructure
Green Technology
Mobile Broadband and Digital Content
Emerging Markets

Please see below for current content.

For future content please see here.

Recently Published Content (Use "Search" or "more articles" to find more)

New Strategy Report: Telco 2.0 Case Directory - 5 'Use Cases', 10 Case Studies: A new 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress.

Future Broadband: “Happy Pipes”: worth $416Bn by 2020?: The worldwide broadband access market has the potential to grow to $416bn by 2020, if operators embrace the “Happy Pipe” concept. Headline forecasts and analysis from the Telco 2.0 Strategy Report “Mobile, Fixed and Wholesale Broadband Business Models: Best Practice Innovation, ‘Telco 2.0' Opportunities, Forecasts and Future Scenarios”.

Optimising Mobile Broadband Economics: Key Issues and Next Steps: The Executive Summary and extract from a report on key issues for operators seeking to optimise mobile broadband network economics which were debated at the recent Telco 2.0 EMEA Brainstorm in London. (Special Briefing, May 2010)

Telco 2.0 in Hollywood: ‘There’s Gold in Them Thar Hills’: 'Hollywood' and Telecoms are eyeing the prospects of making (more) money from online video distribution. But how should they develop their strategies, and can they collaborate for greater mutual benefit? An initial report from the 1st Hollywood-Telco International Executive Brainstorm held in Los Angeles on 5th May. (May 2010)

The 7 Top Themes of Telco 2.0, Spring 2010: There was a lot of brainpower, energy and great debate at last week’s Executive Brainstorm. Here’s our top level take of emerging themes on: M2M; Bloated Broadband Economics; Google, Apple and Facebook; Leveraging Consumer Data; The Capital Markets; Smartphones and Apps; and the ‘Roadmap’ for Change. (May 2010)

The Impact of Netflix: Can Telcos Help Hollywood?: As Apple’s business model transformed digital music, the success of Netflix’s subscription business model is changing the dynamics of the Film and TV industry. We examine how telcos can help Hollywood with online distribution to survive and thrive in these turbulent times. (April 2010)

Enterprise Voice 2.0: Ecosystem, Species and Strategies: Analysis of the structure of the Enterprise Voice 2.0 market ecosystem, the business models and value networks within it, and conclusions as to what operators can do in order to benefit from it. (April 2010)

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010: From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (Executive Briefing, April 2010)

M2M / Embedded Market Overview, Healthcare Focus, and Strategic Options: 'Machine to Machine' (M2M) / ‘Embedded’ solutions have high growth potential but face big barriers too. An overview of the market, focusing on the cost-crisis needs of the Healthcare Sector, and reviewing strategic options for Telcos and other communications industry players. (March 2010)

RIM: how does the BlackBerry fit with Telco 2.0 strategies?: Our analysis of how RIM’s BlackBerry business model may offer operators interesting near term opportunities to manage smartphone data traffic costs, and partner with to exploit future ‘Telco 2.0’ opportunities. (March 2010)

New Strategy Report: Mobile, Fixed and Wholesale Broadband Business Models: A new 249 page Telco 2.0 Strategy Report on the future of broadband, including analysis of the latest new ideas in broadband business model innovation, new 'Telco 2.0' Opportunities, global forecasts, four future strategic scenarios, and a detailed 'Use Case' describing a new Managed Offload 'Use Case'. The report covers Mobile Broadband, Advanced New Wholesale, and Fixed Retail Broadband Business Models. (March 2010)

Digital Hollywood: How to 'Out-Apple' Apple?: Apple is becoming an increasingly important distributor of Film and TV content online. But plans to sell films at $0.99 could cause massive disruption to the business models of the major studios. Telcos could offer a powerful alternative, not just as a retail channel but as an enabler of richer, more profitable interactions with consumers. (March 2010)

Mobile & Fixed Broadband Business Models: Four Strategy Scenarios: An introduction to the four strategy scenarios we see playing out in the market - 'Telco 2.0 Player', 'Happy Piper', 'Device Specialist', and 'Government Department' – part of a major new report looking at innovation in mobile and fixed broadband business models. (March 2010)

Apple vs. Nokia: strategic lessons from the Smartphone / Appstore Wars: In the last quarter of 2009, Apple made more money from smartphones and applications than the formerly dominant Nokia. The contrast between their approaches to developer communities reveals important lessons in the design and management of ‘two-sided’ business model ecosystems. (March 2010)

Telecoms 2015: New Game, New Players, but Who Wins?: The connected ‘digital economy’, underpinned by telecoms, is evolving fast. How will it play out in the next 5 years, what are the rules, and who will win? Telco 2.0 analyses some new scenario thinking by IBM and clarifies the key issues that need to be addressed.(March 2010)

Fixing Wireless Data Network Economics: The growth in mobile data, and in particular mobile video, is placing increasing strains on the cost structure of some mobile networks. Telco 2.0 is undertaking a syndicated study to define the economic choke points, and propose alternate business model solutions. (March 2010)

How Google's Chief Magician Stole the Show: In his keynote address at Mobile World Congress, Dr. Eric Schmidt, Google's CEO, told the telecoms industry exactly which parts of their lunch Google will eat, while simultaneously appeared to offer peace. Our analysis of what he said and didn't say. (Feb 2010)

Apple iPad: Business Model Analysis: Summary: What is the true significance of the iPad? A 'solution in search of a problem' or a ‘revolution in a tablet’? An analysis of Apple's strategy and business model, as it relates to digital publishing and the dangers for telcos. (February 2010)

Mobile Advertising and Marketing: Text-based Local Search Use Case: This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (Executive Briefing, January 2010)

2009 Review: Telco 2.0 Readers' Top 10 Articles: Accelerating development in 'two-sided' business telecoms models, all things Google, and the growing challenges for Mobile Broadband were the big themes in 2009 among our readers. (December 2009)