Making Sense of 'Cloud / xAAS': Seven Clear Examples

Previous | Next

Summary: the point and value of Cloud Services can sometimes seem elusive. Here's a well received presentation that includes a simple, workable definition and seven case studies that illustrate different types of 'Cloud Services' / xAAS (Network, Platform, infrastructure-As-A-Service).

Oracle's VP Cloud & Comms, Neil Sholay, presented on Cloud Services at the Nov 2010 EMEA Telco 2.0 Executive Brainstorm. The Telco 2.0 team, and many of the delegates present, found his presentation very useful in making sense of the sometimes obscure world of cloud services. Please see the video below - Members of the Telco 2.0 Executive Briefing Service can also download his presentation here (for membership details please see here, or to join, email [email protected] or call +44 (0) 44 207 247 5003). Cloud Services will also feature at Best Practice Live!, Feb 2-3 2011, and the 2011 Telco 2.0 Executive Brainstorms.


Orange's Stephan Hadinger had prefaced the presentation by saying that Oracle's Larry Ellison had once said that "the computer industry is the only more ... than fashion" and why is all this stuff now called 'Cloud'? Neil commented that this attitude had forced him to become extremely clear on what the value of cloud is, and that he now uses the acronym 'STEAM' to define cloud services, standing for:
  • Self-Service
  • Multi-Tenanted
  • Elastic
  • Broad Access
  • Metered (and charged)

Neil then presented the following examples, including real-world financial and operational benefits data:

  1. Next Generation Cloud Data Centre
  2. Cloud Development & Test Environment
  3. Private Cloud / Platform-a-a-Service (PaaS)
  4. PaaS For Group Telecom Applications
  5. Public / Community IT Services
  6. Network-as-a-Service (NaaS)
  7. Complete Public Cloud
You can also see vdieos presentations from IBM and Cisco on market sizing and definitions.

Telco 2.0 Next Steps

  • To continue to analyse and refine the role of telcos in Cloud Services, and how to monetise them;
  • To find and communicate new case studies and use cases in this field.