Two-sided markets are a developing concept that should urgently be applied to the telecoms industry, to accelerate growth without great additional cost.

Two-sided markets bring together two distinct groups of customers, with a platform provider enabling and enhancing direct interaction between them. Telcos have an opportunity to forge new business relationships, and tap into huge new revenue streams, by evolving such platforms between customers and 'upstream' sectors like advertisers, content providers and governments.

• PDF format for easy on screen reading or printing
• 20 pages
• 5 Charts
• License for up to 5 people
• For a Corporate License please email
• Published February 2009